Sometimes Google just nails it... like they did by hiring
Scott McCloud to illustrate a guide to their new browser:
Google Chrome. I know I'm their target audience, but non-geeks may really enjoy it too.

I know all you DACKEs, DALOMs, DALSELVs, DAMASTs and D�NKAs out there are used to it... but I'm kinda excited there's now a
DAVE product at Ikea.