This is one of several optional keys specifying when the job should be run, in this case right after it has been loaded as in the following plist snippet:
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
<key>Label</key>
<string>com.example.app</string>
<key>Program</key>
<string>/Users/Me/Scripts/cleanup.sh</string>
<key>RunAtLoad</key>
<true/>
</dict>
</plist>
--
EdwardChrzanowski - 2014-10-27