Week 5 To-Do’s

Lecture and reading

Attend the lecture to learn about this week’s topics and obtain extra information from this week’s reading list (short articles/videos to read/watch):

• Affinity Diagrams - Learn How to Cluster and Bundle Ideas and Facts by Rikke Friis Dam and Teo Yu Siang
• Card Sorting: Uncover Users’ Mental Models for Better Information Architecture by Katie Sherwin
• Affinity Diagrams - Tips and Tricks by Talisha Payton
• AEIOU Framework and its origin: Building a Useful Research Tool: An Origin Story of AEIOU by Rick Robinson
• The Paradox of Choice by Barry Schwartz

Create affinity diagram from observations

Make an affinity diagram based on observations of 3 users unpacking a hoverboard. Each student should individually watch all 3 videos, and take notes about what the user says, does and feels in each video. Then, as team, create a single affinity diagram in Miro (or physical sticky notes) using the process and color-coding scheme (yellow, blue, red, and green) described in the lecture. Your design document should contain:

1. A screenshot/ picture of the affinity diagram.
2. A 250-500 word writeup about the key themes and insights extracted from the observations.

Create affinity diagram from interviews

Make an affinity diagram based on the mock interview and the interviews you conducted with people outside the class. Each student should individually read the raw interview notes and write down things that he/she finds important. Then, as a team, create a single affinity diagram using the same method above. Your design document should contain:

1. A screenshot/ picture of the affinity diagram.
2. A 250-500 word writeup about the key themes and insights extracted from the interviews.

Use POV and HMW to analyze and synthesize your interviews

Based on your affinity diagram, personas, and empathy maps, create at least 2 POV statements and at least 3 HWM questions. Your design document should contain:

1. Your POV statements.
2. Your HMW questions.
3. A short writeup about how the POV statements and HMW questions are derived and related to your interviews.

Team meeting and design document

Conduct this week’s activities during the studio time in class. When necessary, continue the team meeting and discussion out of class. Update your design document with the outcomes of this week’s activities. More details are available on the Information page under Deliverable 2a.