F26 CS 449 / 649 Week 3
Lecture
- Understanding people
- Personas
- Empathy mapping
- Exploratory methods
- Interviews
Studio Prep
- Each team member should independently develop a rough draft of a persona (3 -4 sentences). Personas are your best guesses about who you will design for, and represent the type of people whom you will interview and observe throughout the term.
- In this course, you’ll aim to conduct interviews between 6 - 8 people who are not your classmates. To prepare for these interviews, you’ll first conduct some preliminary interview with two CS449/649 classmates from other teams. Before this studio session, identify at least two classmates to conduct mock-interviews. To prepare for subsequent interviews with real people, also identify at least two non-classmates (or a general recruitment strategy) that you want to interview as you design and evaluate your course projects.
Studio Activities
To Dos (After Studio)
- Complete design notebook entry for D2: Personas
- P4: Prepare for next studio
Sources / References
For more information about the topics covered in lecture and reflected in the studio activity, see the following:
- 📖 Alan Cooper: The Origin of Personas, in Innovation: The Quarterly Journal of the Industrial Designers Society of America (2004)
- 📖 How to Create a User Persona (2025)
- 📖 Empathy Maps: The Practical Guide to Creating 10-Minute Personas (2026)
- 📖 Sarah Gibbons: Sympathy vs. Empathy in UX (2019) | Empathy Mapping: The First Step in Design Thinking (2018) | Journey Mapping 101 (2018)