How to Run a Successful Logo Contest

CrySP recently ran a logo design contest on 99designs. This page will contain the postmortem, but is currently a work-in-progress until the winning design is finalized.

  • There is a difference between Gold and Platinum
  • Be aware of designer demographics and timezones
  • Rounds end at the same time of day the contest starts
  • Be aware of when the weekend is
  • You have multiple days between rounds
  • Administrators follow a script that will make the contest blind upon request
  • Understand: blind contests protect designers, private contests protect customers
  • Make your contest blind
  • Assemble a design committee to guide the contest
  • Make a rigorous feedback loop
  • Define the meaning of ratings in advance
  • Rate and comment on every submission
  • Decline submissions that are obsolete to keep the listing clean
  • You can see the entries for other contests with URL editing
  • Withdrawn submissions are obscured but still save-able (but note you don't own the copyright)
  • Be aware of how little pay the designers get
  • Contests can be extended upon request
  • Make a comprehensive design brief
  • Inspirational logos in the design brief will be taken literally
  • Read the 99designs blog posts on types of logos and common logos (you should be familiar with the V-Man and know the difference between a pictorial mark and a wordmark)
  • Post regular announcements (these also go out to watchers)
  • Invite designers to your contest personally, but note the economics surrounding top-level designers
  • Change your account avatar so that designers don't draw design inspiration from the default (the first letter of your name)
  • The finalization / handover phase is only meant for small revisions. You lose your leverage!
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Topic revision: r2 - 2018-08-27 - NikolasUnger
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