Bibliography

by RubeNews

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Batra, Dr. Ravi "The Myth of Free Trade" (c1993, Charles Scribner's Sons, 274 pages, $23 hardcover, ISBN: 0-684-19592-5)
Author: Dr. Ravi Batra is the author of the New York Times best-seller "Surviving the Great Depression of 1990." He teaches international economics at Southern Methodist University in Dallas, where he received his full professorship at age 30 and served as chairman of the department from 1977 to 1980. Dr. Batra is also the author of "Studies in the Pure Theory of International Trade" and "The Theory of International Trade Under Uncertainty."
Notes: Batra boldly challenges the myth of free trade. The startling evidence he sets forth shows that the United States is on the edge of economic disaster. Although mainstream economists - and highly paid corporate executives - trumpet "free trade" as America's best possible source of prosperity, Batra insists the policy may have damaged our economy as severely as the Great Depression. Almost every economic problem we face - the outrageous federal deficit; rising unemployment; the shrinking middle class; the "merger mania" that slashed jobs, killed competitiveness, and increased corporate debt; and environmental degradation - can be linked to the free trade policy that the United States has been following over the last 20 years.

Carvounis, Chris C. and Brinda Z. Carvounis "United States Trade and Investment In Latin America: Opportunities for Business in the 1990s" (c1992, Quorum Books, 256 pages, $49.95 hardcover, ISBN: 0-89930-786-8)
Authors: Chris C. Carvounis is professor of economics and finance at St. John's University. He is co-author of "U.S. Commercial Opportunities in the Soviet Union: Marketing Production, and Strategic Planning Perspectives" (Quorum 1989). Brinda Z. Carvounis is an instructor at Rutgers University's New Brunswick campus.
Notes: On June 27, 1990, President George Bush announced a long-range proposal to remove trade barriers with the nations of Latin America, to stimulate private investment there, and to provide the economics of the region with official foreign debt relief. Termed the Enterprise for the Americas Initiative (EAI), the Bush plan was unveiled with little fanfare and received scant coverage in the North American press. Government leaders in Latin America paid much closer attention to Bush's statement than did the American media. They had far more at stake, since the EAI spoke of removing protectionist barriers to their chief export market, of providing fresh infusions of sorely needed capital to facilitate privatization, and of alleviating the crippling debt burdens of the 1980s.

Czinkota, Michael R. and Ilkka A. Ronkainen and John J. Tarrant "The Global Marketing Imperative: Positioning Your Company for the New World of Business" (c1994, NTC Publishing Group, 300 pages, $27.95 paperback, ISBN: 0-8442-3550-4)
Authors: Michael R. Czinkota, one of the nation's top international business experts, served as Depute Assistant Secretary of Commerce during the Reagan Administration. Ilkka A. Ronkainen serves on the faculty of Georgetown University, directs Georgetown's program in Hong Kong and holds an appointment as docent in international marketing at the Helsinki School of Economics. John Tarrant, a veteran writer and consultant, has held executive positions at the Research Institute of America and Benton & Bowles Advertising.
Notes: This book alerts every business to the window of opportunity in global markets, brings readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas, shows how to strike back when world competitors move into a company's territory and shrink their markets, serves as a guide to little-known sources of financing and credit, and explains all the strategic alternatives for going global - from exporting to licensing to distributorships and joint ventures, helps companies present, promote and price products and service to appeal to multiple world markets, introduces the mysterious world of countertrade - and shows how successful businesses barter cars for coffee and computers for carpets, equips businesses to ride out the risks and reap the rewards of world-class entrepreneurship.

Garber, Peter M., editor "The Mexico-U.S. Free Trade Agreement" (c1993, The MIT Press, 317 pages, $32.50 hardcover, ISBN: 0-262-9-07152-5)
Editor: Peter M. Garber is professor of economics at Brown University.
Notes: The seven contributions in this book examine the potential impact of a North American Free Trade Agreement (NAFTA) with Mexico on the U.S. economy. They cover such key aspects as the general sources of comparative advantage between Mexico and the U.S. Regional and local effects on production and employment, and the effect on production in particular industries. The authors start from the premise that the trade agreement will have a small impact on the overall U.S. gross national product because the U.S. economy is large compared to that of Mexico and because there is already much unrestricted trade between the two countries.

Kenna, Peggy and Sondra Lacy "Business Mexico: A Practical Guide to Understanding Mexican Business Culture" (c1994, Passport Books, 55 pages, $5.95 paperback, ISBN: 0-8442-3551-2)
Author: Petty Kenna is a communication specialist working with foreign-born employees in the American workplace. She provides cross-cultural training and consultation services to companies conducting business internationally. She is also a certified speech and language pathologist who specializes in accent modification. Kenna lives in Tempe, Arizona. Sondra Lacy is a certified communications specialist and teaches American communication skills for foreign-born employees in the American workplace. She also provides cross-cultural training and consultation services to companies conducting business internationally. Lacy lives in Scottsdale, Arizona.
Notes: This book provides a fast, easy way for you to become acquainted with business practices and protocol to help you increase your chances for success in Mexico. You will discover the secrets of doing business internationally while improving your interpersonal communication skills. This book will bring you quickly up to speed on communication style, business etiquette, body language and non-verbal clues, decision making, negotiation and contracting.

Lustig, Nora, and Barry P. Bosworth and Robert Z. Lawrence, editors "North American Free Trade: Assessing The Impact" (c1992, The Brookings Institution, 274 pages, $unknown paperback, ISBN: 0-8157-5315-2)
Editors: Nora Lustig, a senior fellow in the Foreign Policy Studies program at Brookings, is the author of "Mexico: The Remaking of an Economy" (1992). Barry P. Bosworth, a senior fellow in the Economic Studies program at Brookings, is the author of "Saving and Investment in a Global Economy" (1992). Robert Z. Lawrence, a nonresident senior fellow at Brookings and professor of international trade and investment at Harvard University, is the coeditor of "An American Trade Strategy: Options for the 1990s" (1990).
Notes: The proposed North American Free Trade Agreement (NAFTA) represents a historic change in relations among Canada, Mexico, and the United States. In this book, noted trade and development experts review the available literature on the effects of NAFTA on the three member countries and the world trading system.

Newman, Gray and Anna Szterenfeld "Business International's Guide To Doing Business in Mexico" (c1993, McGraw-Hill, Inc., 281 pages, $34.95 hardcover, ISBN: 0-07-009339-3)
Authors: Gray Newman is Business International's senior analyst for Mexico and a regular contributing editor to Business International's Business Latin America. Anna Szterenfeld is the editor of Business Latin America and a senior analyst for Mexico and the Caribbean.
Notes: An insider's guide to the business opportunities in Mexico today. Filled with timely information on the far-reaching changes now taking place in Mexico's economic, political, and regulatory environments, this work is based on up-to-the-minute reports by Business International's researchers and consultants. Demonstrating that forward-looking businesses are already active in Mexico, the book shows how some companies - for example, Pepsico, Ford, Sonoco Products, Sanyo, and Goldstar - are setting up partnerships, lowering production costs, and positioning themselves for unparalleled growth and profitability there.

Noble, Judith and Jaime Lacasa "The Hispanic Way: Aspects of Behavior, Attitudes, and Customs in the Spanish-Speaking World" (c1994, Passport Books, 113 pages, $9.95 paperback, ISBN: 0-8442-7389-9)
Authors: Judith Noble and Jaime Lacasa have published extensively on Hispanic topics and are the authors of several textbooks, reference books and articles, including "The Complete Handbook of Spanish Verbs," also published by Passport Books. Professors Noble and Lacasa teach in the Department of Foreign Languages at Iowa State University.
Notes: The Hispanic Way is a handy guide to understanding how people from every corner of the Spanish-speaking world think, do business and act in their daily lives. Organized alphabetically for ease of use, The Hispanic Way is an indispensable reference to the common as well as divergent cultural traits of Spanish-speaking people. Included are 73 key traits, representing every major Hispanic country and region, from Argentina, Bolivia, Chile, and Mexico, to Spain, Puerto Rico, Guatemala, and Equatorial Guinea. Familiarity with the varying ways in which these people celebrate holidays, interact with one another, eat, dress and so on will increase your ability to communicate with Spanish-speaking men and women everywhere. Complete with a bibliography and index.

Rodriguez, Jose Vazquez "The Political, Economic, and Labor Climate in Mexico: 1984 Supplement" (c1984, Industrial Research Unit / Univ. of Pennsylvania, 111 pages, $10 paperback, ISBN: none.)
Author: Jose Rodriguez-Vazquez is a native Mexican. He spent considerable time in the United States, including two years at the Wharton School from which he received his Master of Business Administration degree. Mr. Rodriguez's knowledge of Mexico and his experience in working there provided an excellent background for understanding the turbulent situation which that country faces.
Notes: This study is a supplement to James L. Schlagheck's "The Political, Economic, and Labor Climate in Mexico", originally published by the Industrial Research Unit in 1977 and revised in 1980. The supplement cover the tumultuous years since 1980 in which Mexico's economy improved because of the discovery and development of major petroleum and gas resources, only to drop to the worst economic crisis since the Great Depression as a result of excessive overspending, faulty administration by government, and the decline in energy prices. This supplement provides a comprehensive profile of the changes Mexico must implement in the years ahead, including the reexamination of many policies that still exist but which brought the country close to ruin.

Sandhusen, Richard L. "Global Marketing: Emphasizing Practical Problem Solving And Day-to-Day Operating Details" (c1994, Barron's, 346 pages, $16.95 paperback, ISBN: 0-8120-1632-7)
Author: not available.
Notes: This volume explains Global Marketing: the steps in identifying and organizing foreign consumer markets, and promoting products in those markets. This book casts light on the global marketplace, defining its nature and scope, and outlining basic marketing concepts. Here are step-by-step ways to identify and organize foreign consumer markets, and to position, price, distribute, and promote products in global markets. Here's practical, easy-to-follow advice without the overload of stale textbook theory. Many examples help to clarify concepts for the experienced and non-experienced marketer.

Schlagheck, James L. "The Political, Economic, and Labor Climate in Mexico" (c1980, Industrial Research Unit / Univ. of Pennsylvania, 186 pages, $15 paperback, ISBN: 0-89546-019-x)
Author: James L. Schlagheck did his undergraduate studies at Georgetown University and also studied at the Getulio Vargas Foundation and at Pontificia Universidade Catolica in Rio de Janeiro. He is proficient in Portuguese, Spanish and French and worked for two major United States corporations for several years in Brazil. He completed his requirements for the Master of Business Administration degree in the Graduate Division of the Wharton School in May 1977.
Notes: In 1972 the Industrial Research Unit began an ongoing research project dealing with the international activities of trade unions and the potential for multinational bargaining. The book includes chapters on political in Mexico, the Mexican economy in profile, The Mexican labor sector, and conclusions on political developments, Mexican-United States relations, economic and industrial development, labor outlook and econometric forecasts for Mexico.

Trompenaars, Fons "Riding The Waves Of Culture: Understanding Diversity In Global Business" (c1994, Irwin Professional Publishing, 215 pages, $30 hardcover, ISBN: 0-7863-0290-9)
Author: Fons Trompenaars is managing director of the Centre for International Business Studies, an Amstelveen, Netherlands-based international management and training consultancy with clients that include Motorola, Mars, Shell, Eastman Kodak, Heineken, and Apple Computers. He received the 1991 International Professional Practice Area Award from the American Society for Training and Development and was recently featured in a Wall Street Journal article on expatriate training as a "guru" in his field. Trompenaars is the co-author of "The Seven Cultures of Capitalism" (Doubleday Currency, 1993), written with Charles Hampden-Turner. He received his Ph.D. from the Wharton School of Management at the University of Pennsylvania.
Notes: In this book Trompenaars examines, compares, and contrasts various global cultures, revealing how their intrinsic values and beliefs typically impact business interactions and influence business behavior. This enlightening book also shows how and why the so-called universal management approaches - TQM, employee involvement, and others - can work well in one culture x and fail miserably in another. An essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas, this book: 1. Defines typical cross-cultural attitudes to status, time management, rules, relationships, and more - information your organization can use to motivate others to embrace your corporate goals, policies, products and services; 2. Examines the visible and invisible ways in which culture impacts an organization, so you can understand, anticipate, and resolve cross-cultural conflicts; 3. Guides organizations to which business techniques work (and which won't) in certain cultural environments. Riding The Waves of Culture is based on the author's extensive, first-hand research, plus contributions of 30 companies with departments spanning 50 countries, including AT&T, Eastman Kodak, Heineken, Lotus, Mars, Motorola, Philips, Royal Dutch Airlines KLM, TRW, Volvo, and others. These experiences will shed light on the differences that must be understood and overcome before successful assimilation can take place.

Winsor, Anita "The Complete Guide To Doing Business In Mexico" (c1994, AMACOM, 256 pages, $29.95 hardcover, ISBN: 0-8144-0211-9)
Author: Anita Winsor is principal of her own consulting firm, U.S.-Mexico Trade Network. Before founding her company, she was consultant to businesses for the U.S.-Mexico Chamber of Commerce. She is based in McLean, Virginia.
Notes: Profitable opportunities abound in Mexico and the greatest returns will accrue to those who master the fine points of conducting business there. Whether your company is marketing products or services, investing, or setting up a maquiladora (twin plant) in Mexico, this is your essential guide. Winsor spells out the economic, cultural and political aspects of doing business south of the border. This book answers the questions: What is Mexico like, as a nation and as a collection of 32 states? What can you expect in terms of geography, education levels, transportation, communications, and the political situation? What are Mexico's business customs and hierarchies? How should you handle initial contacts and subsequent negotiations? What is the state of foreign investment and acquisition? Which U.S. investments require Mexican government approval? In addition you will find almost 1,000 names, addresses and telephone numbers for key business contacts of professional services, government organizations and consultants in marketing.