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William B Cowan


Research interests

Professor Cowan's research is primarily interactive computer graphics. Specifically he is interested in the the perceptual relationship between two-dimensional and three-dimensional perception, computer-mediated sensory substitution, colour and attention. He is Director of the Computer Graphics Lab, and has been cross-appointed in the Departments of Psychology and Fine Arts. He is also a professorial fellow at the Maastricht Economic Research Institute on Innovation and Technology where he studies the role of the university in national systems of innovation.

Degrees and awards

BSc (Waterloo), PhD (McGill)

Representative publications

W.B. Cowan, R. Cowan, and P. Lerena. Winning the Marathon: How Universities should Compete. In Learning to Compete in European Universities, ed. by M. McKelvey & M. Holmen, 278-299. Cheltenham: Edward Elgar, 2009.

W.B. Cowan, E.S. Olds, and P. Jolicoeur. The Time-course of Pop-out Search. Vision Research, 40:891-912, 2000.

W.B. Cowan, M.C. Stone, and J.C. Beatty. Colour Gamut Mapping and the Printing of Digital Color Images, ACM Transactions on Graphics, 7:249-292, 1988.

G. D. Logan and W. B. Cowan. On the Ability to Inhibit Thought and Action: A Theory of an Act of Control. Psychological Review, 93: 295-327, 1984.

University of Waterloo

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